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The sages teach that “Elul” is an acronym for the verse in Song of Songs: “I am my Beloved’s and my Beloved is mine.”
The itinerary was prepared, locations were secured, families signed up, and everything was ready to go. There was just one final step: They wanted the Rebbe's blessing.
Throughout the month of Elul, the Jewish people has a collective task: to prepare itself to be
inscribed and sealed for a good and sweet year.
"See, I give you today a blessing and a curse" (Deuteronomy 11:26). Moses is giving the Children of Israel the power of sight: to perceive that the true nature of evil is nothing more than a transmutation and distortion of the Divine good. When evil is thus seen, it can be transformed into the good that it essentially is.
— The Lubavitcher Rebbe